The RocketTheme template club was launched in 2006 and has experienced exponential growth. According to Miller, "I started the RocketTheme Template Club with a whopping three templates in the inventory. Membership has steadily grown since that time probably due to the increase in number of available templates. It's been a relatively consistent ride and I think a huge part of that is just due to how great Joomla is and how it's popularity has risen. Sure, some templates are more popular than others, that is just the way these things work. I try to ensure that we provide a very well rounded selection of designs, not just the same old business" templates every month.