logitech could see its peripherals market someday disintegrate before its own eyes. logitech needed to decide if it should invest more in video conferencing and television all-in-one remote controls and/or focus on developing partnerships with computer and telecom manufacturers and mobile carriers such as AT&T, verizon, T-Mobile, and sprint. once again, the computer industry was changing and logitech needed to formulate diversification strategies to ensure its long-term survival.