The purpose of this article is to examine the ways spirituality is manifested
within SWA and assess the impact of spirituality on SWA employees,
customers, and organizational performance. Because spirituality is reflected
through values such as making a contribution to humankind, we have adapted
a model of spiritual values-based management as a framework for our analysis.
The use of such a framework minimizes concentration on anecdotal evidence
and forces a more comprehensive analysis of spirituality in organizations.