Environment
Conservationists had often focused on McDonald's as an industry leader promoting
business practices detrimental to the environment. But the company spent a fortune
promoting itself as environmentally friendly. They annually produced over a million ton of
packaging, used for just a few minutes before being discarded. The environmental effect
of the production and disposal of all this needed to be taken into account. Multinational
companies operating on such a scale contributed to global warming, ozone destruction,
depletion of mineral resources and the destruction of natural habitats.
The modern industrial system, with transnational corporations in particular, had callously
taken advantage of the natural resources globally, damaging forests and other eco