Social Platforms
The report also predicts the evolution of social media into social platforms. This means company websites may no longer be the first port of call for customers. This has the potential to disrupt the way companies conduct business, posing new challenges – and opportunities – for IT.
For example, “social identities” – based on the rich history of information that individuals leave in social networks – will become much more valuable to businesses than the traditional and isolated information they get when an individual registers on their corporate website.