. To the extent that a woman's self-image is challenged or threatened by an unattainable ideal of an impossibly thin female physique, she may well become susceptible to disruption of her self-regard, and may be more likely to develop an eating disorder. In short, the sociocultural model argues that exposure to idealized media images (a) makes women feel bad about themselves and (b) impels women to undertake the sort of "remedial" eating patterns that easily and often deteriorate into eating disorders.