The study is an operations research that looks into the internal operations of PCOO New Media. By using principles from E-Government, Government Communication, and Social Media, the study crafts the criteria for assessing the efficiency of PCOO New Media operation. Using the same criteria, the study provides recommendations to improve PCOO New Media operation. Technological development is rapid and inevitable. The private sector and the citizens use technology to speed up daily transactions and interactions. It is important for the government to update its practices and keep up with the technology that could make its service delivery more efficient but it is not advisable for public sector to automatically adopt private sector practices without careful study and consideration. Through the study, Social Media can be analyzed through the lens of Public Administration principles in order to ensure that it would efficiently work in the context of public sector operation. It is important to gauge the operations of PCOO New Media because it is one of the pioneers in adopting Social Media in the Philippine government. The experience of PCOO New Media can serve as a model and reference for other government agencies or departments that would like to adopt Social Media in their operation.