Very often the groups were unaware of electronic
and workplace services and we could promote
these or offer further training to the group. Furthermore,
it was important that some of the misconceptions
about the library service, for example the
‘myth’ that the library service was ‘only for doctors’,
were dispelled immediately. The focus groups
prompted reflection as to why previous marketing
attempts had failed. This could be due to the fact
that they tended to focus on current users and did
not necessarily use local (non-electronic) networks.