When the survey final draft has been approved, allow plenty of time for the printing process. Be sure that the survey will be printed and mailed to allow ample time for clients to respond. Nothing dilutes the message of the importance of client feedback more than a survey dated January with a February deadline and a March postmark. Consider using colored paper for the survey so that it stands out on recipients' desks. TIS used cream colored paper for its 1992 and 1997 surveys; avoid garish colors. Be sure to include stamped, pre-addressed envelopes with the survey. It is less expensive to mail the surveys using bulk rates, but choosing first class mail and using postage stamps rather than a meter enhances the survey's importance. The 1997 TIS survey is reproduced as Appendix 2.