woollim is by no means small. they’ve started to cultivate an empire of shops and merchandise, much like their parent company (because, yes, woollim is part of sm whether we like it or not), because they realize that fans have bought into their cult of personality and will throw money at them for whatever carries their brand name. that said, the lack of actual effort going towards those ventures is appalling. nit cafe? overpriced cafe items you could get anywhere else in seoul for better and cheaper. nit kitchen? actual cafeteria food. nit shop? all the goods are reprinted from either reality’s photobook or photoshoots from 2013 and earlier. infibear? recycled from clothes infinite used to wear to make people want them. (to go back to the favoritism thing, there are 91 bears, right? so 13 for each member? nah, let’s give sunggyu 19 of them and the rest of the members 12. that’s totally fair.) let’s not even get into the name itself, “nit”, named for woollim’s three promoting artists at the tim–oh wait. tasty doesn’t exist anymore. and even though it’s supposed to be a company shop (hence the name), nit doesn’t even carry non-infinite merchandise. fair, huh?