Small dairy farmers in Kenya are estimated to sell about 3 to 5 liters of milk per day currently, but reports have shown that 15 liters must be sold per day in order to bring a family over the poverty line.
Available as a subscription service through Safaricom, Kenya’s largest mobile phone operator, the iCow application makes milk production more efficient and beneficial for Kenya’s dairy industry, valued at US$40 billion and supported by 1.6 million farmers.