In some cases, especially in segmentalist companies involved in
segmentalist supply chains, unexpected results may result in a trauma
that paralyses all types of change processes for a long time. However,
there may be another possible reaction, which in turn may show the
way for a segmentalist company to become integrative. As described
above, large segmentalist companies that have been market leaders for
a long time are not aware enough to listen to early warning signals
concerning changes in the marketplace. In that case, a change process