This is BRANDS advertising. They have Nichkhun as a presenter of product.
He can present a good image to product because he has a lot of abilities. He was graduated from USA and He can speaks 5 languages are Thai, Chinese, English, Japanese, and Korean. He is very famous in Thailand and abroad. Moreover, Nichkhun is a badminton athlete. And the important selling point of him is Handsome.
Therefore, He is quite appropriate for Brand ambassador of BRANDS. Nichkhun can attractive people in all walks to buy a product because of he has an intelligent look which corresponds to the concept of BRANDS.