Define Your Customer
My competitors are Uniqlo and h&m .These coat have a similar pattern. The customer has many choices and goal is to hit the market for competitors. Client base is women and teenager is perfect customer because the response has been good and is becoming very popular in teenagers. My product is a high quality, reliability, convenient and has a good service. I don't need to improve my products because of the quality and service of our products is of excellent quality and services that already, but I want to leverage the diversity of product