•Informative advertising - used to build initial demand for a product in the introductory phase.
•Persuasive advertising - attempts to improve the competitive status of a product, institution, or concept, usually in the growth and maturity stages.
•Comparative advertising - compares products directly with their competitors either by name or by inference.
•Reminder-oriented advertising - appears in the late maturity or decline stages to maintain awareness of the importance and usefulness of a product.