Questionnaire (NSBQ) (Bernaix, 2000) that measures
the TRA constructs. The tool consists of six
subscales, all formatted using a 7-point Likert-type
scale: Attitudes (8 items); Subjective Norms (5
items); Motivation to Comply with Normative Beliefs
(5 items); Behavioral Beliefs (20 items); Evaluation
of Behavioral Beliefs (20 items); and Intention to encourage
and support breastfeeding new mothers (3
items). As directed by the TRA, responses from related
subscales were calculated to identify the four
main subscale scores to be used in later analyses:
Attitudes (possible range 5 8-56), Behavioral Beliefs
(possible range 5 20-980), Subjective Norms
(possible range 5 4-196), and Intentions (possible
range 5 3-21). Prior use of this tool has revealed
Cronbach’s a coe⁄cients ranging from .75 to .93
for the subscales (Bernaix). In the current study,
subscales of the NBSQ demonstrated Cronbach’s
as ranging from .72 to .94 (Table 1).