In recent years O has taken on increasing weight in many categories,but plenty of exceptions remain.
For example,habitual purchases (such as milk) tend to be dominated by P, while someone shopping for a toothbrush is most likely to be swayed by packaging,brand,pricing, and point-of-purchase messages-all components of M.
In recent years O has taken on increasing weight in many categories,but plenty of exceptions remain.For example,habitual purchases (such as milk) tend to be dominated by P, while someone shopping for a toothbrush is most likely to be swayed by packaging,brand,pricing, and point-of-purchase messages-all components of M.
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