Five Points to Consider before Expanding Internationally
Below is another great guest blog from Jane Hatton Finette of Elektronauten. I have also included her background at the end of the blogpost.
Expanding an Internet business further into Europe can reap huge rewards – 680 million potential customers, a secure and stable business infrastructure and some of the richest nations of the world are all arguments, which make the ‘International’ step a very rewarding one. But expanding a business geographically also poses some significant risks and can be a daunting undertaking.
Spending time on these 5 essential topics before expanding your business can significantly reduce the risk and costs; as well as increase the success rate of your internationalization plans: