The Mimi Foundation teamed up with Leo Burnett France to bring an amazing experience to 20 people battling cancer. The participants were taken to a studio where they were given full hair and make-up all without being able to see what was happening to them. When the makeover was finished their new look was revealed and that moment of shock and laughter was captured in photographs.
The project called “If only for a second” tried to find that moment where the person forgot about their disease.