Nissan aimed to boost the economy of Teshima, for which tourism is the
major industry, without impacting the local environment.
In October 2013, Nissan launched “Choimobi Yokohama,” a one-way
car-sharing service using the Nissan New Mobility Concept in Yokohama,
Kanagawa Prefecture. Users are able to drop off cars at a different location
from where they began their journey in this program, which is being used to
study how ultracompact mobility can improve life in urban areas. The service
is easing traffic congestion and offering new and improved access to tourist
areas and communities.
Nissan works together with local bodies, corporations and other groups
to carry out activities like these with the objective of finding new uses for
EVs, as well as to improve traffic flows and to consider alternative visions for
the communities of tomorrow.