Although Nestle has implemented eco-friendly packaging and improved on nutritional values on their current products (as stated above), they still gain criticism for their weak implementation of CSR. The company has repeatedly been at human rights risk in the areas of labour practices (Rossman, 2013), food safety and the environment (Eccleston, 2008). Some examples of these issues include mass firing of union workers, presence of child labour in the Ivory Coast and for involvement in the Palm Oil industry which has caused the deforestation of Borneo (CSR News, 2010). In facing most of these CSR issues Nestle usually responds by feedback control, where the issues are handled when it is too late. Thus their CSR issues has been made known to the public, which leads to conflict with external stakeholders such as pressure groups and customers who lose faith in the brand or boycott Nestle products.