Table 2 reports the importance of motives that drive Saudi tourist to participate in Janadriyah festival. "enjoying new experience" was the most important motive among all factors for Saudi tourists (m = 4.09), followed by "seeing the events with friends" (m = 3.93), and last was increasing knowledge about a new things" (m = 3.89).
3
To appreciate natural resources
3.89
3
To exchange custom and traditions
3.86
4
To sightsee touristic spots
3.84
5
To see a place that I have not visited before