what is the magic in imagery that helps a golfer shoot a below-par round, a swimmer attain personal goals, and a basketball coach win championships? It's not magic at all. It is a human capacity and mental training tool that most of us have not developed to the fullest extent possible. In this chapter, we introduce you to imagery and provide evidence that it works to improve performance. We discuss key considerations in using imagery effectively, and we conclude by outlining a framework for implementing imagery training with your team