We all think we know the classic Nike marketing strategy.
“Just do it” comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. is there something deeper behind their strategy and tactics?
The Nike marketing strategy that most of us recognize isn’t the one that made them famous, at least not in the early days. Discovering the Nike marketing strategy that put them on the map is where the gold is. Furthermore, just like any true content marketing strategy, it isn’t really much of a “strategy” at all. Like many similar success stories, it was as simple as providing real customer value.