In the last section of the empirical part a survey was carried out to gather information about people’s confidence in Google and Street View.
Findings show most respondents have a positive attitude towards the company and the new service.
It can be assumed that the crisis situation had no influence on their confidence.
Amongst others, the concepts of halo effect and reputational capital can serve as an explanation.
However, the findings of the survey indicate that users have doubts and concerns in regard to the topics of privacy
and data protection - which thus have the potential to threat the company’s reputation in the long run.