Graham Goodkind works for Sneeze, one of these stealth marketing companies,
and he describes scenarios. Scenarios, different scenes with invented storylines
which people overhear. He uses another related word as well, ‘eavesdropping’.
'Eavesdropping .' Eavesdropping is when you deliberately listen to someone
else’s conversation. Anyway, here’s Graham Goodkind talking about one kind
of stealth marketing.