In a business context, social networking has enabled millions of consumers to share<br>information and opinions about products, services and firms they have dealt with or are<br>considering dealing with. Moreover, many thousands of firms, from giant multinational<br>corporations to small start-up businesses, are on social networking sites like Facebook and<br>Twitter. These firms are constantly sharing information about new products, special events and<br>promotions with users of the social network.
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