Recently, OMEGA Watches launched a global campaign for their Co-Axial Chronometer. As with most luxury brands – be it in watches, jewellery or fine fragrances, the entire effort is about creating a mystique around the brand. The viewer is left with an irrational desire for the brand. The execution, almost always relies on creating a surreal world of perfection. The campaign for the Omega Co-Axial Chronometer takes it to another level by creating a visual look rarely seen in the premium watches category.