Hyundai Motors’ discriminatory conduct of setting different credit limits was one of the
typical acts of discrimination in favor of affiliated companies.
It was acknowledged that (1) there were more than one credit card companies doing
business with Hyundai Motors; (2) its terms of transaction with non-affiliated companies
were different from those of transaction with its affiliated company; and (3) by doing
business in the transaction terms that were favorable to the affiliated company and
unfavorable to non-affiliated companies, Hyundai Motors helped its affiliate gain advantages,
thus restricting competition in the market where its trading partners were operating.
Therefore, the KFTC, the High Court and the Supreme Court took the same position on the
unlawfulness of such conduct. The main issues will not be discussed in detail as they were
explained above.