Is it ethical to exploit cultural norms and values to promote a product? Discuss.
In light of AIDWA's charges, how would you suggest Fair and Lovely promote its product? Discuss. Would your response be different if Fairever continued to use "fairness" as a theme of its promotion? Discuss.
Question #1
Question #2
Question #3
Is it ethical to sell a product that is, at best, only mildly effective? Discuss.
Yes, it is ethical...
Exploitation...UNETHICAL BY ALL MEANS!
Fair and Lovely should:
Focus on positives about their product.
Mildy effective = It works to some extent!
No, response would remain the same.
Fairever launched a series of ads depicting a “fairer girl gets the boy theme.”
One advertisement featured a financially strapped father lamenting his fate, saying, “If only I had a son,” while his dark-skinned daughter looks on.