figure being always updated with inflation-but
may be increased depending on the needs and
opportunities that may arise throughout the year.
The target clientele of the company are both
potential tourists and individuals or institutions
which may influence their request and their
buying decisions (prescribers, opinion leaders,
intermediaries etc), case by case, the target of
advertising campaigns can be expanded or
collapsed. When selecting the target clientele are
not taken into account the possibilities of adapting
the products of interest to the claims, but
especially the possibilities of adaptation to
customer needs to products, market segments and
was well known before the launch. Paralela 45
uses advertising campaigns in particular, to
promote its products, but also products that sell
very hard. The highest rate recorded in the months
of April to July, with the start of the summer
season, when businesses promotes strong bids-
peak period is very important in tourism and in the
months of November a nd December, during the
launch of the special characteristic of the winter
season, the major means of transmission of
advertising messages in the press, radio,
television, Internet, and outdoor advertising
through prints. Often, in order to increase
efficiency using multiple types of media, for
advertising messages.
figure being always updated with inflation-but
may be increased depending on the needs and
opportunities that may arise throughout the year.
The target clientele of the company are both
potential tourists and individuals or institutions
which may influence their request and their
buying decisions (prescribers, opinion leaders,
intermediaries etc), case by case, the target of
advertising campaigns can be expanded or
collapsed. When selecting the target clientele are
not taken into account the possibilities of adapting
the products of interest to the claims, but
especially the possibilities of adaptation to
customer needs to products, market segments and
was well known before the launch. Paralela 45
uses advertising campaigns in particular, to
promote its products, but also products that sell
very hard. The highest rate recorded in the months
of April to July, with the start of the summer
season, when businesses promotes strong bids-
peak period is very important in tourism and in the
months of November a nd December, during the
launch of the special characteristic of the winter
season, the major means of transmission of
advertising messages in the press, radio,
television, Internet, and outdoor advertising
through prints. Often, in order to increase
efficiency using multiple types of media, for
advertising messages.
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