When marketing your products, you may wish to draw comparisons with your competitors’ products. Or maybe you want to make affirmative statements about your products but worry about drawing a false advertising claim. Perhaps your competitors have claimed qualities for their products or services that you believe are not well-founded. Or maybe a competitor has made a claim about your company or product that is false or misleading. Hogan Lovells can help.
We have vast experience with all facets of false advertising, from Lanham Act competitor lawsuits, to claims brought before the National Advertising Division of the Council of Better Business Bureaus, to consumer class actions, to FTC and State Attorney General investigations. We anticipate potential problems before they arise, working closely with you to clear potentially problematic ads before you use them. We provide analysis of product promotion and advertising in light of regulatory or other restrictions. And we vigorously defend you against claims of false advertising before courts or governmental bodies and pursue claims against your competitors who make false or misleading claims about their products or yours.
Our advertising lawyers operate as an integrated international team of professionals, enabling us to provide coordinated worldwide advice. We work regularly with clients in many sectors, including life sciences, foods and beverages, media and entertainment, telecommunications, and consumer goods. We can advise you on the legal aspects of advertising throughout the world, based on our understanding of the common features of advertising and marketing law across many jurisdictions.