Influences of Consumer Behavior: Research about Beverage Brands of Pakistan
International Journal of Academic Research in Business and Social Sciences
The
purpose of the research is how the factors of consumer behavior affect or influences the
branded product. And the other purpose of this research is to gain the more knowledge about
consumer behavior and improve the writing and thinking ability
To observe the influence of consumer behavior towards beverage brands first I used frequency
analysis on variables to examine the frequency of people and the majority of people are brand
conscious or brand unconscious. Second, regression analysis is used to examine the connection
between dependent and independent variables