Bontis (1996) comments on the emergence of the
chief knowledge officer (CKO), a job title that is beginning to appear in companies‟ annual
reports. These ground-breaking individuals have been assigned the task of channeling their
organizations‟ intellectual capital in order to develop an essential source of competitive
advantage. He states that competitive success will be based less on the level of strategy applied to
allocating physical and financial resources, and more on the extent to which intellectual capital is
strategically managed- from capturing, coding and disseminating information, to acquiring new
competencies through training and development, to re-engineering business processes.