Nescafe is a traditional and historical that successfully spreads worldwide responding to most customer need on innovative and creative way, although have variety of products. The brand is strong and is the biggest market share of coffee competitors but in this fact does not guarantee profit of Nescafe forever. Nescafe has to work hard about marketing strategies and develop even more innovative and creative attributes to maintain its position. Advertisements have most importance but should appropriate when compared to the cultural factor of each country. Creativity is important in advertising; it is strength and stands out from the clutter and has an emotional appeal rather than reason. Seeks to associate drinking a Nescafé with have pleasant day that coincides with your pleasurable coffee-drinking experience and create a belief to customers that they can take their bright in the dark day outside when drinking Nescafé. When tends of market change or ironically by old fashioned way of drinking coffee. The wellness concept is not the best way to sell coffee. Nescafe creating whole new dimension and new way to enjoy coffee by consider a fact from hedonistic consumption, purchases experiences, special with service. The idea of creating service with franchising stores selling instant coffee based drinks sounds very good. And as innovative as it happened in Greece, with the “Frappe Nescafé”, which changed the way people enjoy coffee, the company can come up with something completely new, which can drive Nescafé to another direction, maintain its brand leadership and success. Nescafe able to capture and grab the market share of different markets should be associated with the current agencies in order to create offerings using both global and local perspective. However, their promotional strategy should not completely be diverted towards the coffee drinkers of future and should carry out activities for the adults and old-age consumers as well. The use of 360 degree marketing campaigns is a very effective way of reaching out to the target consumers which should be carried on further.