Distributor acknowledges and recognizes Creative’s ownership of and exclusive rights in the trade names and trademarks owned or used by Creative, including, but not limited to, those used with or affixed to the Products. Subject to the provisions of Clauses 5.7 and 8 and the other requirements of this Agreement, Distributor may refer to applicable trademarks or trade names in promoting the distribution of Products as long as such reference complies with Creative's rules and policies, communicated to Distributor by Creative governing the use of any such trademarks or trade names. The goodwill derived from using any part of a Creative trademark inures exclusively to the benefit of, and belongs to, Creative.