Singaporean student Dora Soh posts her "outfit of the day" online every day, to connect with fellow fashionistas and inspire her nearly 10,000 followers on Instagram.
The 22-year-old's shopping habits have become so influential that online retailers are now sponsoring her to wear their clothes, in hopes that her posts will boost their brand and sales.
Dora Soh
Online retailers sponsoring Dora include Singaporean brands The Tinsel Rack, MGP and Mint & Ooak
"On social media, I can interact with strangers and share fashion inspiration by following their accounts and liking their photos," Ms Soh says.