The classic case of the Simplicity Pattern Company illustrates just how subtle such price discrimination can be. competition. The granting of free catalogs and display cases was a discriminatory promotional allowance favoring the stores intended to make a profit For the fabric stores, however, patterns were sold on a limited basis as an accommodation to customers and thus were not a significant merchandise category on which the stores intended to make a profit. Simplicity argued that if the stores were not actually in competition, then the actions of Simplicity with respect to promotional allowances could not be viewed as impeding competition had never existed.