Increasingly, an entity’s ability to generate profits comes from its intangible assets such as patents, brands and customer relationships. These intangible assets were rarely separately recognised in business combinations in the past and were typically subsumed in goodwill. There has been an increasing focus on the identification, recognition and measurement of these intangible assets in a business combination. Likewise, recognition and measurement of separately acquired and internally generated intangible assets have also been attracting more attention.