When jihadis aren’t fighting — which is most of the time — they enjoy storytelling and watching films, cooking and swimming. The social atmosphere (at least for those who play by the rules) is egalitarian, affectionate and even playful. Jihadi life is emotionally intense, filled with the thrill of combat, the sorrow of loss, the joy of camaraderie and the elation of religious experience. I suspect this is a key source of its attraction.