The branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand in 2009 and 2010,[23] making it the highest-ranked retailer in the survey. Its worth has been estimated at $12–16 billion.[24][25]
The full company name Hennes & Mauritz was rebranded to H&M to simplify worldwide perception of the brand.[when?]
The company owns the two-letter domain hm.com. The domain was registered in the early 1990s, but data on the first registration is lost. In 1998 Hennes & Mauritz was able to buy the domain hm.com from a company called A1 in a non-published domain transaction.
In addition to the H&M brand, the company consists of five other brands.[26]
In June 2015, H&M announced the preparation of a new brand. This new "mystery" label could be launched in 2017. The Swedish group has not given details yet, but just declared that it "will be completely different from H&M