With the changes of customers’ needs and perceptions, the consumer market is evolving simultaneously conducted by customer-orientation and consequentially design processes are much focused on the diversity and cultural features of product specifications. The product attributes of geographic and ethic features are influenced by its essential local cultures and lifestyle. In recent years, the wave of modern Chinese style is seen in different design applications, even in the movie industry. It is obvious that the Chinese culture has caught global attention. The various tribal cultures and passions of the Taiwanese are deemed as well-known characteristics of Taiwan by other countries.
In this age of aesthetic economy, every country focuses on promoting cultural applications as the main step of economic development. For example, the manufacturers of pewter in the UK through its alliances with crafts-based designers, have transformed its learning capabilities in order to add value to its products and create new organizational knowledge [21]. Furthermore, after the recession of the traditional sugar industry, Fiji in the south Pacific has increased the income of tourism to support national economic by holding folk cultural art-festivals [17]. At this point, the field of design has played an important role in embedding the cultural elements into products and in increasing the cultural value in the global competitive product market. Therefore, designing a product with local features in order to emphasis its cultural value has become a critical issue in the design process [12], [19].
While the cultural and creative industries are the main strategy of global economic development, the influence of cultural features on the products needs to be discussed. However, there is insufficient investigation in this field and lack of a systematic approach for processing it. Therefore, two phases are included in this study. In the first, the design framework and process for product development are formed by the cultural attributive analyses and design concepts table resulting from literature review and expert opinions. In the second phase, design practices are undertaken in order to prove the effectiveness of the proposed design framework and process, and also act as a reference for the following studies.