“Don’t strain for the overly cute title, particularly if it
brings up all sorts of unrelated phenomena and confuses
the reader” advised Feldman (2004, p. 1). To this advice,
Craig (2010) added that editors and reviewers are not
likely to reject a manuscript because of its title. In other
words, the negative consequences of a poorly crafted
title during the review process are minimal. However,
on the positive end of the spectrum, a title does have the
potential to invoke the curiosity of a reader. If accurate
in reflecting the content, it helps set the expectations of
a reader in terms of content and approach used. This is
especially important as the “reviewers judge a paper by
the author’s own yardstick” (Feldman, 2004, p. 2).