Rogue tweets: As a rule, rogue tweets are an issue. They’re human error that garner a lot of attention, though don’t present any real long-term damage to the organization’s reputation or bottom line. HOWEVER there are triggers or “red flags” that your monitoring team, frontline and crisis teams need to be aware of. For example: the KitchenAid rogue tweet that defamed the president of the United States during the presidential election of 2012. Since defamation played a role within this rogue tweet scenario, it needed to be immediately escalated and responded to as a potential crisis – which KitchenAid did a brilliant job at.