CONCLUSION
At present, the setting scheme of background
advertisements in sport stadium is mainly presented through
PowerPoint in the forms of literature and pictures, which lacks
of reality and intuitiveness and can not provide sport sponsors
with three-dimensional and intuitive setting effect of
background advertisements during the course of television
broadcasting.
By applying virtual reality technology to the background
advertisement setting in the sport stadium, a three-dimensional
virtual environment for the background advertisement setting
of the sport stadium is built, in which the virtual background
advertisement setting in the virtual sport stadium can be really
simulated before the match and the three-dimensional setting
result can be saved and exhibited to the sport sponsors.
In this way, the sport sponsors can get a intuitive
understanding for the spatial position distribution of their own
background advertisements before the match, the
communication links between the organizer and the sponsors of
sport events can be reduced and the sport events transaction
cost can be lowered, which helps to the event negotiating and
the sport events sponsors seeking, what’s more, it also helps to
the realization of the marketing approach converted from a
single, flat and paper-based mean to the intuitive, threedimensional
and digital one.