• Credible,powerful,canspread very quickly (like virus infection epidemic), sometimes very low cost (ex. home video style), • Makes consumer feel empowered and part of your brand (instead of an outsider being persuaded), customers become evangelists.
• Credible,powerful,canspread very quickly (like virus infection epidemic), sometimes very low cost (ex. home video style),• Makes consumer feel empowered and part of your brand (instead of an outsider being persuaded), customers become evangelists.