The perception of a location is determined by its current use. However, at the same time it influences the potential for future uses. An industrially defined perception might enhance a location’s attractiveness for commercial uses but detract from its attractiveness for residential uses. The location’s reputation makes a significant contribution to the building being accepted by its intended users and visitors. A poor reputation can result in the building being empty and demolished prematurely. For the economic and social quality of a location it is therefore crucial that it does not just satisfy functional requirements but also conveys a positive image.