Have you noticed that there is a new “slender” pouch format beginning to make dramatic inroads in the North
American market? That new package is the exciting Stick Pack format which is being adopted by both small and
large Consumer Product Companies as one more packaging innovation tool to provide convenience and better
position new value added product introductions. One of the most innovative Stick-Pack applications, that is literally
“shaking up” the beverage industry has been the introduction of single serve powdered beverage concentrates. These
products are being positioned as convenient “grab n’ go” packs that can transform any bottle of water into many of
your favorite flavored drinks. The perfectly measured product is simply added to any 16-20 oz. bottle of water and
like magic you have a refreshing convenient custom prepared beverage of your choice, anywhere, anytime