Revenue Growth Several possible objectives are associated with revenue growth. Among these possibilities are the following: increase the number of new products, create new applications for existing products, develop new customers and markets, and adopt a new pricing strategy. Once operational objectives are known, performance measures can be designed. For example, possible measures for the above list of objectives ( in the order given ) are percentage of revenue from new products, percentage of revenue from new applications, percentage of revenue from new customers and market segment, and profitability by product or customer.