You are a co-founder of a startup firm making electronic sensors. After a year of sales, your
business is not growing rapidly, but you have some steady customers keeping the business
afloat. A major supplier has informed you it can no longer supply your firm because it is moving
to serve large customers only, and your volume does not qualify. Though you have no current
orders to support an increased commitment to this supplier, you do have a new version of your sensor coming out that you hope will increase the purchase volume by over 75 percent and qualify
you for continued supply. This supplier is important to your plans. What do you do?